People are researching you.
All kinds of people use all kinds of ways to learn about you. LinkedIn gives you an opportunity to control what they discover about your strengths and, more important, about your brand. Who are these people? People you know. People who want to know you. People who matter: Your prospects,
employees, manager, clients, competitors, and most importantly RECRUITERS. They all use LinkedIn to learn about others. They search for you before meeting you for the first time, or after reading an article that you were featured in, or when deciding
whether to respond to your email.